HealthRise is a comprehensive healthcare consulting firm that takes a fully integrated approach to provide revenue cycle and IT consulting services to health systems nationwide. The firm's highly-experienced technical and operational experts work hand-in-hand with existing revenue cycle, clinical, and IT teams within hospitals to design effective workflows and establish sustainable EHR enhancements to increase cash yield and drive ROI. The firm was established in 2012. The existing brand logo and identity was redeveloped in 2017 by Know Advertising (Royal Oak, MI - https://www.knowad.com/work/healthrise/). By the end of 2018, the firm was at the cusp of another growth spurt as it added new services and began providing new offerings to the market. Manni Mouse Studios collaborated with senior leadership at the firm to understand the changing business model and value proposition to re-develop the marketing strategy and evolve the branding to match the new vision. The branding was also further developed to match the new marketing message. Over the past 2 years, we collaborated and carefully developed extensive copy, messaging, and accompanying collateral. Manni Mouse Studios became the brand and marketing lead for the corporate firm. All assets were re-created and managed to ensure brand continuity across the firm’s deliverables and touch points. The HealthRise brand and marketing is at its strongest ever and refined to stand apart as the best in-class management healthcare consulting firm.