With over 20 combined years in the business, the team at Awaaz Entertainment has developed the ability to create harmonious blends between South Asian & Western music, all while using top of the line, premium audio and visual equipment. They offer a wide range of event services that provides its clientele with all audio and visual needs to make an impact at every event. The powerhouse team prides themselves on delivering top notch experiences that help bolster their brand and recognition in the within event industry in the Southeast United States. The missing piece to deliver the optimal experience was a brand identity. The team reached out to Manni Mouse Studios to help strategize and deliver a lasting brand symbol and aligned to the high end clientele they sought to attract. Through collaborative conversations, we outlined the desire for a modern, premium, and timeless brand logo that would be used throughout the team’s marketing assets. The brand mark incorporated sound waves that represent the meaning of Awaaz (word in the Punjabi language that means sound), the letter ‘A’, and a speaker symbol.